As modern economies become predominantly service-based, companies increasingly
derive revenue from the creation and sustenance of long-term relationships with their …

Connective tissue growth factor: Potential role in glomerulosclerosis and tubulointerstitial
fibrosis. Transforming growth factor beta (TGF-β) is a pivotal driver of glomerulosclerosis and …

Bayesian optimisation is a statistical method that efficiently models and optimises expensive
“black-box” functions. This review considers the application of Bayesian optimisation to …

Background Cabazitaxel is a novel tubulin-binding taxane drug with antitumour activity in
docetaxel-resistant cancers. We aimed to compare the efficacy and safety of cabazitaxel …

Small synthetic molecules termed growth hormone secretagogues (GHSs) act on the
pituitary gland and the hypothalamus to stimulate and amplify pulsatile growth hormone …

It is increasingly apparent that the financial value of a firm depends on off-balance-sheet
intangible assets. In this article, the authors focus on the most critical aspect of a firm: its …

The effectiveness of a sales promotion can be examined by decomposing the sales “bump”
during the promotion period into sales increase due to brand switching, purchase time …

The need to understand the relationships among customer metrics and profitability has
never been more critical. These relationships are pivotal to tracking and justifying firms' …

The authors examine the long-term effects of promotion and advertising on consumers'
brand choice behavior. They use 8 1/4 years of panel data for a frequently purchased …

Customers are important intangible assets of a firm that should be valued and managed.
Although researchers and practitioners have recently emphasized customer relationships …