Assessment of the growth status of the fetus and neonate is an essential component of perinatal care. It requires a distinction to be made between physiological and pathological factors, and the prediction of the optimal growth that a baby can achieve in a normal, uncomplicated pregnancy. Such an individually customised standard can now be easily calculated by computer: it needs to be accurately dated, individually adjusted for physiological characteristics, exclude pathological factors such as smoking, and be based on a fetal weight trajectory derived from normal term pregnancies. Application of a customised standard to calculate the growth status of preterm babies gives us freshly insights into the causes of prematurity. Fetal growth restriction is seen as a strongly associated factor, which is often present before the onset of spontaneous preterm labour. This raises the question whether, in many instances, the initiation of parturition should be seen as a fetal adaptive response aimed at escaping an unfavourable intrauterine environment. These concepts have implications for the understanding of the pathophysiology of preterm labour, as well as its clinical management.