Head injuries to pedal cyclists and the promotion of helmet use in Victoria, Australia
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2014, American Journal of Preventive MedicineCitation Excerpt :Based on the grant amount, the per capita cost was about $116 for this 5-month intervention. The other study21 evaluated a helmet promotion campaign implemented in Victoria, Australia, that offered purchase rebates. Partial program cost was provided as $294,286 for TV and radio campaigns and $745,200 for rebates over the approximate 1-year duration of the intervention (the rebate was calculated as an approximate value by the present reviewers).
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