Abstract
Cigarette ads in popular magazines play a role in smoking and in brand preferences among women and men, but few studies have analyzed ads directed at women vs men, and no study has examined ads directed at women of different ethnic groups. Hence, we examined cigarette ads in popular magazines for White women, Latinas, and men 1998 through 2002 for the first time. Significant differences in the number of cigarette ads by magazine audience were found, along with significant differences in the type and brands of cigarettes advertised to each group. These preliminary findings suggest that the tobacco industry may target women in a manner that differs from its targeting of men, and may target Latinas in a manner that it does not target White women. Results are discussed in terms of the need for further research on tobacco ads directed at women.
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The authors are affiliated with the Behavioral Health Institute and the Department of Psychology at San Diego State University, San Diego, CA.
Requests for reprints should be addressed to: Elizabeth A. Klonoff, PhD, Joint Doctoral Program in Clinical Psychology, San Diego State University, 6363 Alvarado Court, San Diego, CA 92120; e-mail: eklonoff@sunstroke.sdsu.edu.
Supported by funds provided by National Cancer Institute Grant No. 1-U56-CA92079-01A1; the University of California Tobacco-Related Disease Research Program Grant No. 9RT-0043; and by the California Department of Health Services Tobacco Control Section Grants 90-11528, 94-20962, and 96-26617.
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Fernandez, S., Hickman, N., Klonoff, E.A. et al. Cigarette advertising in magazines for latinas, white women, and men, 1998–2002: a preliminary investigation. J Community Health 30, 141–151 (2005). https://doi.org/10.1007/s10900-004-1097-5
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DOI: https://doi.org/10.1007/s10900-004-1097-5