Interviewees grouped into perspectives for analytical purposes
| Perspectives | Category |
| A. Public interest non-governmental organisations | 7 representatives of consumer groups 19 public health non-governmental representatives 20 public interest sport and fitness NGOs 21 representatives of trades unions |
| B. Large industrial and commercial food chain organisations | 1 farming industry representatives 2 food processing company representatives 3 representatives of large commercial catering chains 4 representatives of large food retailers |
| C. Small food and fitness commercial organisations | 5 representatives of small ‘health’ food retailers 13 representatives of commercial sport or fitness providers |
| D. Large industrial and commercial non-food organisations | 12 representatives of the life insurance industry 17 representatives of the advertising industry 18 representatives of the pharmaceutical industry |
| E. Policy-makers | 8 senior official government policy makers in the health ministry 9 senior official government policy makers in the finance ministry |
| F. Public providers | 6 representatives of public sector caterers 11 town and transport planners 14 representatives of school teachers |
| G. Public health specialists | 10 public health professionals 15 members of nutrition/obesity advisory committees 16 health journalists |