Table 1

 Results of a generalised partial linear regression model of daily total number of calls to Quitline Victoria and daily number of antismoking Quit advertisements, adjusting for day of week effects, TARPS, and any interactions

VariableCoefficientStandard errorp Value95% CIExp (coeffiicent)
*Quit antismoking advertisements.
Intercept3.3440.046<0.001(3.253, 3.434)28.332
Sunday−0.0510.0570.26(−0.162, 0.060)0.950
Monday1.0810.053<0.001(0.977, 1.184)2.947
Tuesday1.0840.053<0.001(0.981, 1.187)2.956
Wednesday1.1590.051<0.001(1.058, 1.259)3.187
Thursday1.0250.050<0.001(0.927, 1.124)2.787
Friday0.8110.050<0.001(0.713, 0.910)2.250
TOTADS*0.0070.0020.003(0.003, 0.011)1.007
Sunday × TOTADS*0.0230.006<0.001(0.011, 0.035)1.023
TARPS0.0060.001<0.001(0.005, 0.007)1.006