Table 1

 Frequency of frames used by tobacco control groups and the AHA, quotes (%)

Tobacco controlAHATotal
Health97 (32.4)10 (2.4)107 (15.0)
Economic47 (15.7)165 (40.0)212 (29.8)
Practical21 (7.0)64 (9.0)85 (11.9)
Cultural/ideological/legal126 (42.1)150 (36.3)276 (38.8)
Miscellaneous/general8 (2.7)24 (3.4)32 (4.5)
Total299413712