Ads per issue ratio by audience
| Issues | Tobacco | NAST | Political | Cessation | Pro-tobacco | Anti-tobacco | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Number | Ratio | Number | Ratio | Number | Ratio | Number | Ratio | Number | Ratio | Number | Ratio | ||
| NAST, non-tobacco ads showing tobacco. | |||||||||||||
| Gay | 1526 | 335 | 0.22 | 375 | 0.25 | 25 | 0.02 | 1062 | 0.70 | 708 | 0.46 | 1089 | 0.71 |
| Lesbian | 152 | 7 | 0.05 | 55 | 0.36 | 17 | 0.11 | 8 | 0.05 | 62 | 0.41 | 25 | 0.16 |
| LGB | 1188 | 224 | 0.19 | 190 | 0.16 | 0 | 0.00 | 245 | 0.21 | 413 | 0.35 | 246 | 0.21 |
| Unknown | 1744 | 123 | 0.07 | 413 | 0.24 | 57 | 0.03 | 292 | 0.17 | 569 | 0.33 | 316 | 0.18 |
| Total | 4610 | 689 | 0.15 | 1033 | 0.22 | 99 | 0.02 | 1607 | 0.35 | 1752 | 0.38 | 1676 | 0.36 |