Table 2

 Ads per issue ratio by audience

IssuesTobaccoNASTPoliticalCessationPro-tobaccoAnti-tobacco
NumberRatioNumberRatioNumberRatioNumberRatioNumberRatioNumberRatio
NAST, non-tobacco ads showing tobacco.
Gay15263350.223750.25250.0210620.707080.4610890.71
Lesbian15270.05550.36170.1180.05620.41250.16
LGB11882240.191900.1600.002450.214130.352460.21
Unknown17441230.074130.24570.032920.175690.333160.18
Total46106890.1510330.22990.0216070.3517520.3816760.36