Number of subjects | Wave 1 Yes (%) | Wave 2 Yes (%) | Wave 3 Yes (%) | |
All subjects | 3189 | 14.7 | 17.7 | 18.4 |
Gender | ||||
Male | 1355 | 15.8 | 17.9 | 18.1 |
Female | 1834 | 14.0 | 17.6 | 18.7 |
Age group (y) | ||||
16–44 | 1429 | 10.2 | 11.7 | 12.5 |
45–74 | 1759 | 18.5 | 22.6 | 23.2 |
Social grade | ||||
AB/C1 | 1642 | 15.7 | 17.7 | 19.6 |
C2/DE | 1541 | 13.8 | 17.7 | 17.2 |
Aware of campaign at wave 2 | ||||
No | 1976 | 14.8 | 17.6 | 18.8 |
Yes | 1213 | 14.7 | 17.8 | 17.9 |