TY - JOUR T1 - You have been QUALIFIED for a smokeless e-cig starter kit JF - Journal of Epidemiology and Community Health JO - J Epidemiol Community Health SP - 786 LP - 786 DO - 10.1136/jech-2014-203879 VL - 68 IS - 8 AU - Kate Hunt AU - Helen Sweeting Y1 - 2014/08/01 UR - http://jech.bmj.com/content/68/8/786.abstract N2 - Shortly after the shock of seeing e-cigarette adverting on television, an unsolicited e-mail arrived promoting an ‘e-cig starter kit’ (figure 1). This showed ‘Megan’ (attractive, slim, elegant, professional, confident and happy) ‘smoking’ an e-cigarette, apparently on a plane. Incongruously, the e-cigarette billows smoke. The sender's address and titles of embedded links suggest the ease of trying e-cigarettes, … ER -