RT Journal Article SR Electronic T1 Learning about scale, measurement and community mobilisation: reflections on the implementation of the Avahan HIV/AIDS initiative in India JF Journal of Epidemiology and Community Health JO J Epidemiol Community Health FD BMJ Publishing Group Ltd SP ii16 OP ii25 DO 10.1136/jech-2012-201081 VO 66 IS Suppl 2 A1 Tisha Wheeler A1 Usha Kiran A1 Gina Dallabetta A1 Matangi Jayaram A1 Padma Chandrasekaran A1 Annie Tangri A1 Hari Menon A1 Sameer Kumta A1 Sema Sgaier A1 Aparajita Ramakrishnan A1 James Moore A1 Alkesh Wadhwani A1 Ashok Alexander YR 2012 UL http://jech.bmj.com/content/66/Suppl_2/ii16.abstract AB Debates have raged in development for decades about the appropriateness of participatory approaches and the degree to which they can be managed, scaled and measured. The Avahan programme confronted these issues over the last 7 years and concludes that it is advantageous to manage scaled community mobilisation processes so that participation evolves and programming on the ground is shaped by what is learnt through implementation. The donor (Bill & Melinda Gates Foundation) and its partners determined a standard set of programme activities that were implemented programme-wide but evolved with input from communities on the ground. Difficulties faced in monitoring and measurement in Avahan may be characteristic of similar efforts to measure community mobilisation in a scaled programme, and ultimately these challenges informed methods that were useful. The approach the programme undertook for learning and changing, the activities it built into the HIV prevention programme, and its logic model and measurement tools, may be relevant in other public health settings seeking to integrate community mobilisation.