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Harnessing behavioural science in public health campaigns to maintain ‘social distancing’ in response to the COVID-19 pandemic: key principles

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Footnotes

  • Contributors CB drafted the paper based on an oral and email discussion involving CB, SM, SR, RW, LB, LY, VC, RA and JR. SM, SR, RW, LB, LY, VC, RA, JR edited the paper. CB finalised the draft and is the guarantor for the paper.

  • Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.

  • Competing interests JR and RA are affiliated to the National Institute for Health Research Health Protection Research Unit (NIHR HPRU) in Emergency Preparedness and Response at King’s College London in partnership with Public Health England (PHE), in collaboration with the University of East Anglia. The views expressed are those of the authors and not necessarily those of the NHS, the NIHR, the Department of Health and Social Care or Public Health England.

  • Patient consent for publication Not required.

  • Provenance and peer review Not commissioned; externally peer reviewed.