Mounting evidence of an accelerating binge drinking problem has received considerable media attention in recent years.1 2 Binge drinking occurs on a third of drinking occasions.1 In their article, Herring and colleagues2 explored a confused concept of the binge drinking term. Although a number of alternative terms are used to describe the binge drinking phenomenon, the term single drinking session leading to intoxication has become widely used over recent years by researchers and politicians.2

Despite the current prevention …