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Competing interests Both authors belong to organisations that promote fair pharmaceutical–physician relationships. Since 2005, JG has been the coordinator of the Seminars of Innovation in Primary Care, organised by Fundación Ciencias de la Salud (Madrid), Fundación para la Formación de la Organización Médica Colegial (Madrid) with support of the Instituto para la Investigación de la Fundación Jordi Gol (Barcelona), and sponsorship of the Spanish Ministry of Health and GlaxoSmithKline.
Note: Studies of the impact of drug promotion on the quality of prescribing: references are available on request to firstname.lastname@example.org.
Provenance and Peer review Not commissioned; not externally peer reviewed.