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We are honoured by the response of an impressive international panel of stakeholders of the smokefree class competition to our recent comment on this programme.1 It is true that one of us (PB) is involved in a local initiative developing a classroom contest, but this is an unimportant detail, not a central point of our 2006 paper. This modest project only intends to be an opportunity to think about this issue on a concrete basis. Rather, we …