“Community” and “lifestyle” are central concepts in health promotion. It is relevant here that “community” generally involves prescriptive definitions. By conditioning what a community should be, health professionals establish specific directions in health practices, according to their definitions. In addition, hegemonic proposals in health promotion tend to adhere to a concept of health behaviour by means of individualistic choices based on free will that may produce risky lifestyles, usually neglecting contextual factors.

One must consider that the traditional perspective of …