Article Text

Download PDFPDF

Columbus on the need for strategy
  1. J R Ashton

    Statistics from

    Request Permissions

    If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.

    When Christopher Columbus set sail to America in 1492, he had no idea where he was going. When he got there, he had no idea where he was. And when he got home, he had no idea where he’d been. And he did this on somebody else’s money. The argument for having a strategy is that if you don’t know where you want to go, you won’t know whether you’ve achieved your ambitions. A strategy is essential allayed to a practical orientation and a drilling down to the operational level, with capacity building ever-present to support those who would go where no man or woman has ever been before.