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Posters can prompt less active people to use the stairs
  1. Jacqueline Kerr,
  2. Frank Eves,
  3. Douglas Carroll
  1. School of Sport and Exercise Sciences, University of Birmingham, Edgbaston, Birmingham B15 2TT
  1. Jacqueline Kerr (j.kerr{at}

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Climbing stairs is an incidental physical activity that people can incorporate within daily life. Observational studies have shown that posters at the point of choice between stairs and escalators can increase stair use.1-3 As the greatest public health benefits can be gained from encouraging the least active to exercise more,4 stair and escalator users were interviewed to assess whether poster prompts encouraged inactive people to use the stairs.

Participants, methods and results

Interview data from two studies in a Birmingham shopping mall were combined. In each study, a two week baseline period was followed by exposure to a poster, for up to four weeks, which encouraged stair use. The poster was located at the point of choice between the escalators and stairs. Interviews were conducted at the top of the …

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  • Funding: none.

  • Conflicts of interest: none.