The peer-professional interface in a community-based, breast feeding peer-support project
Introduction
Concern about low breast feeding rates is widespread in the developed and, increasingly, developing world (WHO, 2003), and the promotion of breast feeding is recognised as a global health priority. Following the recommendations of the World Health Organization (WHO, 2002), exclusive breast feeding for a period of 6 months is advised in the UK in order to optimise associated health benefits (DoH, 2003). However, the efforts of health professionals to promote breast feeding and to improve breast feeding rates have had limited success. In the systematic review of support for breast feeding mothers undertaken by Sikorski and Renfrew (1999), interventions by health professionals did not show significant improvements in breast feeding outcomes beyond 2 months postpartum. Dennis et al. (2002) reported that this may indicate that professional interventions alone may not be sufficient. Subsequently, interest has been growing in a number of countries in the potential of peer-support programmes to improve breast feeding rates within defined populations (Kistin et al., 1994; Long et al., 1995; Wright, 1996; Arlotti et al., 1998; Humphreys et al., 1998; Morrow et al., 1999; Schafer et al., 1998; Dennis et al., 2002; Haider et al., 2002; Raine, 2003).
Peer support is defined by Dennis et al. (2002) as:
a specific type of social support that incorporates informational, appraisal (feedback) and emotional assistance. This lay assistance is provided by volunteers who are not part of the participant's family or immediate social network; instead, they possess experiential knowledge of the targeted behaviour (i.e. successful breast feeding skills) and similar characteristics (e.g. age, socio-economic status, cultural background, location of residence) (p.24).
However, it is clear from published reports of breast feeding, peer-support projects that patterns of support vary greatly, both within the UK and across the world. Volunteers also vary in the amount of training they receive, and there is further variability in the extent to which volunteers are required to interact with health professionals in the process of providing support to women. With the diversity of processes involved, there is, nevertheless, a growing consensus that the time-limited, beneficial effects that have been demonstrated for professional breast feeding support measures may be bolstered by the more enduring effects of peer support (Kistin et al., 1994; Morrow et al., 1999; Vari et al., 2000; Dennis, 2002; Pugh et al., 2002; Alexander et al., 2003; Sikorski et al., 2003; Dykes, 2005). However, for this potential to be realised, enabling working relationships need to develop between peer supporters and health professionals. Although rarely addressed explicitly, a consistent undertone in many papers that consider the work of peer supporters and health professionals is the importance of the relationship between members of these two groups (Vari et al., 2000; Dykes, 2005).
In this paper, we therefore provide an initial brief description of a specific peer-support project, Breastfriends Doncaster, and then explore key issues of relevance to understanding the dynamics of the peer-professional interface that this project highlighted.
Section snippets
Supporting Breastfeeding in Doncaster: The Breastfriends Doncaster Scheme
The Breastfriends Doncaster project was initially funded by the Department of Health (DoH) for one calendar year (the year 2000). Its principal aim was to increase breast feeding rates among young women in one discrete area of this town, in the North of England. Findings from a number of health-promotion projects suggest that young people may be more willing to accept health-related advice from other young people, than from professionals (EPPI-Centre, 1999). In addition, Fairbank et al. (2000)
Methods
A descriptive, qualitative study was designed to evaluate the Breastfriends project and to explore how peer supporters and health professionals negotiated the provision of support for breast feeding mothers. Data were generated through three separate focus groups (one with volunteers, one with mothers and one with health professionals). Each focus group lasted between 1 and 1.5 hours, and was facilitated by two researchers1
Findings
Coffey and Atkinson (1996) recommended that written sources should be used to draw out ‘comparisons, analogies and metaphors’ (p. 110) as research narratives are constructed. This section of the paper reflects this stance, drawing upon existing literature to present and locate the findings of this study.
Discussion
Following her review of UK Government funded breast feeding support projects, Dykes (2005) highlighted the significance of peer-professional relationships, noting that these constitute ‘an area of potential conflict’ (p.28) that is currently under-researched. The findings from the Breastfriends study offer some pertinent insights but, in order to consider their implications, three specific study limitations need to be acknowledged. First, no data pertaining to mothers’ experiences of the
Conclusion and implications for practice
A number of investigators have suggested strategies for managing ambiguities at the peer-professional interface. Raine (2003) emphasised the need for continual reinforcement among health professionals of the potential benefits of a scheme. Similarly, Dykes (2005) noted that health professionals need to be fully informed about any peer-support scheme and those who are directly involved need to be provided with some educational input. Yet, as Merrell (2000) reported, the ambiguities that
Acknowledgements
Acknowledgements are due to all the midwives, health visitors and women of Doncaster who participated in the project. Many of the people involved with Breastfriends are readily identifiable locally. Particular acknowledgements are due to: Vivienne Knight, Head of Midwifery, Doncaster and Bassetlaw Hospitals NHS Trust; Mavis Kirkham, Professor of Midwifery, University of Sheffield; Angie Sheridan, Liaison midwife to the project, Doncaster and Bassetlaw Hospitals NHS Trust; Debbie Ellis, Liaison
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2010, Social Science and MedicineCitation Excerpt :Effective multi-disciplinary partnership working was essential to effectively deliver the BIG policy and involving volunteers in health care can be challenging (Nilsen, Myrhaug, Johansen, Oliver, & Oxman, 2008). Some health professionals describe opposition and feeling threatened by volunteers, and this can be viewed as safeguarding their own authoritative position (Curtis, Woodhill, & Stapleton, 2007). Our study suggests that health professionals may be reinforcing their professional boundaries as a preservation strategy to avoid professional and health service loss of face.
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