Abstract
Cigarette ads in popular magazines play a role in smoking and in brand preferences among women and men, but few studies have analyzed ads directed at women vs men, and no study has examined ads directed at women of different ethnic groups. Hence, we examined cigarette ads in popular magazines for White women, Latinas, and men 1998 through 2002 for the first time. Significant differences in the number of cigarette ads by magazine audience were found, along with significant differences in the type and brands of cigarettes advertised to each group. These preliminary findings suggest that the tobacco industry may target women in a manner that differs from its targeting of men, and may target Latinas in a manner that it does not target White women. Results are discussed in terms of the need for further research on tobacco ads directed at women.
Article PDF
Similar content being viewed by others
References
KM Cummings G Giovino AJ Mendicino (1987) ArticleTitleCigarette advertising and Black-White differences in brand preference Public Health Rep 102 698–701
JP Pierce EA Gilpin WS Choi (1999) ArticleTitleSharing the blame: smoking experimentation and future smoking-attributable mortality due to Joe Camel and Marlboro advertising and promotions Tob Control. 8 37–44
U.S. Department of Health and Human Services. Women and Smoking: A Report of the Surgeon General. 2001; Department of Health and Human Services, Centers for Disease Control, Office on Smoking and Health, Atlanta, GA. Available at www.cdc.gov/tobacco/srg
A Amos (1990) ArticleTitleHow women are targeted by the tobacco industry World Health Forum 11 416–422
A Amos M Haglund (2000) ArticleTitleFrom social taboo to “torch of freedom:” The marketing of cigarettes to women Tob Control 9 3–8
Journal of the American Medical Association. Bureau of investigation: tobacco advertising gone mad. JAMA 1930; 94:8–10.
Wagner P. Cigarettes versus candy. New Repub 1929; 57:343–345.
C Boyd TC Boyd JL Cash (2000) ArticleTitleWhy is Virginia slim? Women and cigarette advertising Int Q Community Health Edu 19 19–31
P Cotton (1990) ArticleTitleTobacco foes attack ads that target women, minorities, teens and the poor JAMA 264 1505–1507
AM O’Keefe RW Pollay (1996) ArticleTitleDeadly targeting of women in promoting cigarettes J Am Med Womens Assoc 51 67–69
JP Pierce EA Gilpin (1994) ArticleTitleSmoking initiation by adolescent girls, 1944 through 1988: an association with targeted advertising JAMA 271 608–611
InstitutionalAuthorNameCenters for Disease Control (1997) ArticleTitleCigarette smoking among adults—United States, 1995 MMWR 46 1217–1220
InstitutionalAuthorNameFederal Trade Commission (1996) Federal Trade Commission Report to Congress for 1994: Pursuant to the Federal Cigarette Labeling and Advertising Act Federal Trade Commission Washington, DC
MD Basil C Schooler DG Altman M Slater CL Albright N Maccoby (1991) ArticleTitleHow cigarettes are advertised in magazines: special messages for special markets Health Commun 5 75–91
LR Krupka AM Vener G Richmond (1990) ArticleTitleTobacco advertising in gender-oriented popular magazines J Drug Edu 20 15–29
L Hoffman-Goetz KK Gerlach C Marinoa SL Mills (1997) ArticleTitleCancer coverage and tobacco advertising in African-American women’s popular magazines J Commu Health 22 261–270
H Landrine (1995) Bringing cultural diversity to feminist psychology American Psychological Association Washington, DC
U.S. Department of Health and Human Services. Tobacco use among U.S. racial/ethnic minority groups. 1998; Department of Health and Human Services, Centers for Disease Control, Office on Smoking and Health, Atlanta, GA. Available at www.cdc.gov/tobacco
RW Pollay JS Lee D Carter-Whitney (1992) ArticleTitleSeparate but not equal: racial segregation in cigarette advertising J Adv 21 45–57
JE Muscat JP Richie SD Stellman (2002) ArticleTitleMentholated cigarettes and smoking habits in whites and blacks Tob Control 11 368–371
S Sidney IS Tekawa GD Friedman MC Sadler DP Tashkin (1995) ArticleTitleMentholated cigarette use and lung cancer Arch Intern Med 155 727–732
InstitutionalAuthorNameU.S. Department of Health and Services Human (1994) Preventing Tobacco use among Young People: A report of the Surgeon General DHHS, CDC Atlanta, GA
InstitutionalAuthorNameMorbidity and Mortality Weekly Reports (1992) ArticleTitleComparison of the cigarette brand preferences of adult and teenaged smokers MMWR 41 179–181
Author information
Authors and Affiliations
Corresponding author
Additional information
The authors are affiliated with the Behavioral Health Institute and the Department of Psychology at San Diego State University, San Diego, CA.
Requests for reprints should be addressed to: Elizabeth A. Klonoff, PhD, Joint Doctoral Program in Clinical Psychology, San Diego State University, 6363 Alvarado Court, San Diego, CA 92120; e-mail: eklonoff@sunstroke.sdsu.edu.
Supported by funds provided by National Cancer Institute Grant No. 1-U56-CA92079-01A1; the University of California Tobacco-Related Disease Research Program Grant No. 9RT-0043; and by the California Department of Health Services Tobacco Control Section Grants 90-11528, 94-20962, and 96-26617.
Rights and permissions
About this article
Cite this article
Fernandez, S., Hickman, N., Klonoff, E.A. et al. Cigarette advertising in magazines for latinas, white women, and men, 1998–2002: a preliminary investigation. J Community Health 30, 141–151 (2005). https://doi.org/10.1007/s10900-004-1097-5
Issue Date:
DOI: https://doi.org/10.1007/s10900-004-1097-5