Frequency of frames used by tobacco control groups and the AHA, quotes (%)
| Tobacco control | AHA | Total | |
|---|---|---|---|
| Health | 97 (32.4) | 10 (2.4) | 107 (15.0) |
| Economic | 47 (15.7) | 165 (40.0) | 212 (29.8) |
| Practical | 21 (7.0) | 64 (9.0) | 85 (11.9) |
| Cultural/ideological/legal | 126 (42.1) | 150 (36.3) | 276 (38.8) |
| Miscellaneous/general | 8 (2.7) | 24 (3.4) | 32 (4.5) |
| Total | 299 | 413 | 712 |