Percentage of newspaper stories containing dangerous stimuli before and after dissemination of media guidelines for suicide reporting in Switzerland4
| Dangerous characteristic | 1991 | 1994 |
|---|---|---|
| Implied lives saved: 77 | ||
| Front page stories | 20% | 4% |
| Sensational headlines | 62% | 25% |
| Pictures | 43% | 8% |
| Sensational text | 48% | 14% |
| Number of suicide stories | 151 | 468 |
| Suicide rate | 20.7/100K | 19.6/100K |