Table 2

Proportion (%) of subjects reporting awareness of the campaign according to baseline characteristics

	Number	Aware^2-150	p Value
All subjects	3189	38.0
Age group			<0.0001^2-151
16–	238	64.7
25–	566	49.5
35–	625	39.2
45–	620	35.3
55–	545	30.8
65–	594	24.8
Gender			0.02
Male	1355	40.3
Female	1834	36.4
Children			<0.001
No	2146	35.8
Yes	1043	42.6
Social grade			0.01^2-151
AB	719	32.7
C1	923	38.4
C2	694	42.6
DE	847	38.5
Car use			0.45
No	726	39.3
Yes	2462	37.7
Ethnicity			0.64
White	3082	38.0
Non-white	107	40.2
Home ownership			0.19
Owned/being bought	2496	37.5
Rented	632	40.4
Physical limitation			0.24
No	2355	38.6
Yes	834	36.3
Barriers			0.76
No	804	37.6
Yes	2381	38.2
Knowledge			0.23
5 times 30 mins	470	37.9
3 times 20 mins	323	42.4
Neither	2396	37.5
Psychological benefits			0.17
No	1152	36.5
Yes	2037	38.9
Physical benefits			0.35
No	554	36.3
Yes	2635	38.4
Readiness to change			<0.0001^2-151
1 (low)	549	27.0
2	518	37.3
3	554	37.4
4	589	43.6
5 (high)	476	38.9
Activity			0.001^2-151
Vigorous	390	45.4
Moderate	611	37.5
Light	1427	38.3
Sedentary	761	34.2

↵2-150 Aware: includes unprompted and prompted awareness. See Methods section for definition of awareness.
↵2-151 Test for trend. Percentages are based on subjects with non-missing data for each variable.