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The challenges and opportunities of ‘nudging’

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Footnotes

  • Contributors All the authors have made substantial contributions to the manuscript revising it critically for important intellectual content. All the authors have approved the manuscript and agree to be accountable for all aspects of the work in ensuring that questions related to the accuracy or integrity of any part of the work are appropriately investigated and resolved.

  • Competing interests None.

  • Provenance and peer review Commissioned; externally peer reviewed.