PP11 Using the “4Ps” Marketing Approach to Evaluate Health-Promoting Food Policies. A Rapid Scoping Review

L C Orton; F Lloyd-Williams; H Bromley; C Hawkes; D C Taylor-Robinson; M O’Flaherty; M Moonan; M Rayner; S Capewell

doi:10.1136/jech-2013-203126.110

Article info

Poster Programme

Poster Session A: 11-12 September 2013

Diet

PP11 Using the “4Ps” Marketing Approach to Evaluate Health-Promoting Food Policies. A Rapid Scoping Review

Authors

L C Orton 1Department of Public Health and Policy, University of Liverpool, UK PubMed articles Google scholar articles
F Lloyd-Williams 1Department of Public Health and Policy, University of Liverpool, UK PubMed articles Google scholar articles
H Bromley 2World Cancer Research Fund International, London, UK PubMed articles Google scholar articles
C Hawkes 1Department of Public Health and Policy, University of Liverpool, UK PubMed articles Google scholar articles
D C Taylor-Robinson 1Department of Public Health and Policy, University of Liverpool, UK PubMed articles Google scholar articles
M O’Flaherty 1Department of Public Health and Policy, University of Liverpool, UK PubMed articles Google scholar articles
M Moonan 3Department of Public Health, University of Oxford, UK PubMed articles Google scholar articles
M Rayner 1Department of Public Health and Policy, University of Liverpool, UK PubMed articles Google scholar articles
S Capewell 1Department of Public Health and Policy, University of Liverpool, UK PubMed articles Google scholar articles

Citation

Orton LC, Lloyd-Williams F, Bromley H, et al

PP11 Using the “4Ps” Marketing Approach to Evaluate Health-Promoting Food Policies. A Rapid Scoping Review

J Epidemiol Community Health 2013;67:A53.

Publication history

First published September 10, 2013.

Online issue publication

April 27, 2016

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