Cross-sectional study involving 1115 individuals from rural and urban areas of Rio de Janeiro, Brazil, whose aim was to evaluate the effect of urbanisation of place of residence in the quantitative standard of alcohol consumption. We used logistic regression for multivariate analysis, considering the potential confounders age, age, education, income and marital status. The reasons and likely derived from the bivariate analysis, considering the first category as reference were: sex (OR=2.254, 95% CI 1.69 to 3.01), age group (OR=1.59, 95% CI 1.07 to 2.36), schooling (OR=2.80, 95% CI 0.51 to 15.4) Income (OR=2.88, 95% CI 1.42 to 5, 83), status (OR=1.40, 95% CI 1.03 to 1.90), Urbanisation (OR=1.07, 95% CI 0.75 to 1.54). In the multivariate model, the adjusted OR of association between urbanisation of the area and alcohol consumption was 0.95 (95% CI 0.63 to 1.43). The urbanisation of place of residence and therefore does not increase the risk of alcohol consumption, in quantitative terms. Health policies should therefore investigate the quality of alcohol consumed, in order to achieve the effect of addiction and work risk factors for risk reduction.