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Initial behavioural and attitudinal responses to influenza A, H1N1 (‘swine flu’)
  1. Robin Goodwin1,
  2. Shamsul Haque2,
  3. Felix Neto3,
  4. Lynn Myers1
  1. 1Social Sciences, Brunel University, Uxbridge, Middlesex, UK
  2. 2School of Medicine and Health Sciences, Monash University Sunway campus, Jalan Lagoon Selatan, Bandar Sunway, Malaysia
  3. 3Faculdade de Psicologia e de Ciencias da Educacao, Universidade do Porto, Portugal
  1. Correspondence to Professor Robin Goodwin, Social Sciences, Brunel University, Uxbridge, Middlesex UB8 3PH, UK; robin.goodwin{at}brunel.ac.uk

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As the media interest in H1N1 Influenza A (‘swine flu’) ebbs and wanes, it is important to prepare ourselves for the societal—not just the medical—implications of this outbreak. While practitioners may, rightly, anticipate a desire for physical intervention (eg, face masks),1 psychologists also point to the societal ‘out-grouping’ that can follow an epidemic. …

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