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J Epidemiol Community Health 2003;57:615 doi:10.1136/jech.57.8.615
  • Aphorism of the month

Starting a rumour, following Christopher Columbus, and spending other people’s money

Readers will recall that Columbus was adept at following his strategy for exploration by spending other people’s money.1 Bridging the gap between starting a rumour and mobilising resources for change is at the heart of …

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