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Journal of Epidemiology and Community Health 2007;61:5
Copyright © 2007 by the BMJ Publishing Group Ltd.

THE JECH GALLERY

D for division or dream?

J C Coulson1, T Trayers2

1 Department of Exercise and Health Sciences, University of Bristol, Bristol, UK
2 Academic Unit of Primary Health Care, University of Bristol, Bristol, UK

Correspondence to:
Correspondence to:
MsJ C Coulson
Department of Exercise and Health Sciences, Centre for Sport, Exercise and Health, University of Bristol, Tyndall Avenue, Bristol BS8 1TP, UK; jo.coulson{at}bristol.ac.uk

The Dings Bristol, comprising just 120 houses and in the 19th most deprived Super Output Area in England,1 is being regenerated.2 Through Civitas-Vivaldi funding,3 its seven streets are being "home-zoned", a design concept that prioritises non-motorised road-users through imaginative engineering features.4

Adjacent to this, a developer is building a new residential complex (photo 1), with dwellings priced £207 000–307 000 upwards. Although they have aimed to blend the communities, the new build’s likely socioeconomic market is commuting professionals, affluent, young families and buy-to-let investors. Marketers have painted a picture of sumptuous, cosmopolitan living.5

Only 25 feet (7.6 m) separate the show home patio (photo 2) and existing resident’s backyard (photo 3), which are on opposite sides of the street. The Dings residents are witnessing huge transformations in their direct built environment and have contrasting, evolving opinions about the developments.

In terms of integrating these two communities, will this juxtaposition of mixed tenure, microcommunities reduce or further exacerbate Bristol’s health inequalities? Will the ‘D’ of The Dings eventually stand for social Division or social Dream?


 


 


 

ACKNOWLEDGEMENTS

We thank the residents of The Dings, who have participated in and supported this study.

FOOTNOTES

Funding: The case study, examining the effects of urban environmental change on residents of The Dings’ physical activity and quality of life, is funded by the British Heart Foundation (www.bhf.org.uk). This includes JCC’s salary. The views expressed in this paper are those of the authors and not necessarily those of any funding body.

Competing interests: None.

REFERENCES

  1. Bristol City Council. Lawrence Hill 2005 Ward Profile. http://www.bristol-city.gov.uk/wardfinder (accessed 28 April 2006).
  2. Trayers T, Lawlor DA. An environmental face lift: the Dings Home-Zone project. J Epidemiol Community Health 2005;59:885.[Free Full Text]
  3. Civitas-Vivaldi. http://civitas-initiative.org/project_sheet?lan=en&id=6 (accessed 20 Nov 2006).
  4. Department for Transport. Home zones: challenging the future of our streets. London: DfT, 2005, http://www.dft.gov.uk/stellent/groups/dft_susttravel/documents/divisionhomepage/610453.hcsp (accessed 4 Nov 2006).
  5. The Zone, TempleQuay2 sales literature by Barratt. Accessed from The Zone Marketing Suite, 13/12/05. See http://www.barratthomes.co.uk/thezone/index.cfm for further details (accessed 4 Nov 2006).

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